El Rey De La Gillette

Cutting the Rhythm, Marking the Streets

Client

El Rey De La Gillette

Services
  • Brand Identity
  • UX/UI Design
  • Web Development
Tech
  • Tailwind, CSS / SCSS,
  • Vue.js, TypeScript

A Revolution in Dembow

El Rey De La Gillette, led by Junior, represents more than a dance; it's a cultural phenomenon that brings the vibrancy of Santo Domingo to the forefront. Through his unique dance with a Gillette blade, he tells stories of freedom, precision, and rebellion, resonating with an audience far beyond the streets where he first danced.

Through innovative dance and the symbolic use of the Gillette blade, Junior's performances articulate a narrative rich in freedom and precision, echoing the vibrant life of Santo Domingo's streets and the global resonance of dembow music.

This project is a tribute to the power of cultural expression and its capacity to inspire and connect across boundaries, making the essence of Santo Domingo's vibrant life accessible to a global audience.

Empowering Street Culture

  1. Challenge: to elevate street dance and dembow, transforming it into a global phenomenon while maintaining its roots and authenticity.
  2. Solution: creating a brand that embodies the essence of street culture and dembow, using digital and physical platforms to reach a global audience.
  3. Result: El Rey De La Gillette has become a symbol of cultural expression, connecting with people worldwide through the power of dance and music.

Beyond the Dance

Stories of Rebellion and Freedom

Through his performances, Junior not only showcases his talent but also tells the story of a culture that thrives on expression, resistance, and the unyielding rhythm of dembow. His journey from the streets of Santo Domingo to international stages symbolizes the universal language of dance and music.

El Rey De La Gillette's project is a testament to the transformative power of art, proving that dance can be a revolutionary force in societal and cultural narratives.

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locations

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Berlin, Germany

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Rotterdam, Netherlands

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Madrid, Spain

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Mombasa, Kenya

let's talk

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totemstudioit@gmail.com

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