Pioneering the Next Wave of UX Metrics
Oculid stands as a beacon of innovation in the realm of user experience metrics, striving to transform the way businesses access and interpret critical user interactions.
With a vision to bridge the gap between laboratory precision and real-world agility, Oculid's mission is to offer businesses a lens into user behavior on digital platforms without the constraints of traditional setups.
Through the innovative app developed, Oculid not only captures real-time data but also ensures that safety and privacy are paramount, with all data collection occurring with the informed consent of users.
Challenges and Objectives
- Challenge: Oculid's ambitious vision presented a challenge of designing an application that was not only technically advanced but also ethical and user-friendly.
- Solution: The journey with Oculid involved the integration of a high-frequency image capture system, capturing 30 frames per second using the front camera, complemented by screen recordings, voice notes, and detailed user interaction data. The advanced algorithm, inspired by an MIT research paper, processes this data, employing sophisticated machine learning techniques to produce comprehensive UX metrics.
- Result: The resultant app not only delivers efficient and detailed UX metrics but also ensures that user privacy is uncompromised, with stringent consent protocols built into the app. Oculid now stands as a beacon of how advanced technology can be leveraged ethically and efficiently to derive actionable business insights.
A New Era of UX Insights & Metrics
From Raw Data to Refined Digital ExperiencesThe Oculid project's visual showcase offers a deep dive into the world of advanced UX analysis.
Inspired by MIT research, Oculid's advanced algorithms employ machine learning to transform raw data into actionable insights.
From heat maps that showcase user focus points to voice notes that capture user sentiments, Oculid's solutions offer businesses a 360-degree view of user interactions, paving the way for enhanced digital experiences.
by 
Totem Studio