Crafting Identity for Grizzlies Barbershop
Grizzlies Barbershop, strategically positioned at the gateway to the historic heart of San Cristóbal de La Laguna in Tenerife, is more than just a place to get a haircut. It's a fusion of tradition and modernity, a space where classic barbering meets contemporary style.
When Yeray Morales founded the barbershop in 2019, he envisioned a brand that would reflect this unique blend.
Our challenge was to capture the essence of Grizzlies Barbershop and translate it into a visual identity that resonates with its ethos.
Challenges and Objectives
- Challenge: in a world where barbershops are aplenty, Grizzlies Barbershop aimed to carve a unique identity for itself. The challenge was to design a brand identity that would resonate with the audacious visuals of NBA team logos while infusing the timeless charm of traditional tattoo illustrations.
- Solution: our design team embarked on a journey to blend the boldness of modern sports logos with the intricate artistry of traditional tattoos. The result was a logo that captured the essence of Grizzlies Barbershop – a fierce bear, symbolizing strength and precision, adorned with tattoo-inspired illustrations, reflecting the shop's commitment to tradition and artistry.
- Result: the newly crafted brand identity for Grizzlies Barbershop was a harmonious amalgamation of modernity and tradition. The logo, with its bold design and intricate details, became a symbol of the barbershop's dedication to excellence, style, and individual expression.
Designing the Future, Honoring the Past
A Brand with a VisionOur collaboration with Grizzlies Barbershop was a journey of discovery, creativity, and innovation.
We delved deep into the world of barbering, understanding its nuances and traditions, and then juxtaposed it with the modern flair that Grizzlies Barbershop brings to the table.
The branding and logo design we crafted not only reflect the barbershop's unique identity but also hint at its promising future. It's a testament to our shared vision of creating brands that tell a story, resonate with audiences, and stand the test of time.
by 
Totem Studio